SOFT SAVING: A LIFESTYLE SHIFT FOR GEN Z

Soft Saving: A Lifestyle Shift for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: earn continuously, save boldy, buy a home, and prepare for retirement. Yet Gen Z is approaching money with a fresh viewpoint. Instead of concentrating entirely on long-term buildup, this generation is prioritizing equilibrium, well-bein

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